Jochem Goedhals

educational designer & team lead

A founding partner, Jochem strongly believes that schools should be anything but boring, that’s why he set out on a mission to totally re-design the learning experience. A fast multitasker, his energy is contagious and very hard to miss. When not designing workshops or iterating curriculums, he uses his degree in engineering to build stuff, like a very own family-caravan to escape into free nature.

Jochem Goedhals

educational designer & team lead

A founding partner, Jochem strongly believes that schools should be anything but boring, that’s why he set out on a mission to totally re-design the learning experience. A fast multitasker, his energy is contagious and very hard to miss. When not designing workshops or iterating curriculums, he uses his degree in engineering to build stuff, like a very own family-caravan to escape into free nature.

Peter Biekens

program lead - masters

A specialist in creative problem solving skills, called Brainnovation, Peter instinctively knows what’s needed in the design process. When not building Pulsed, he loves exploring the beautiful hills of Nijmegen on his mountain bike, of course with some good music for company.

Erik Frey

program lead - empower

Calm on the outside, a full speed idea factory inside, Erik possess a 24hr creative mentality. He truly believes in empowering his students by helping them uncover the true talents hidden in their authenticity.

Niels Roelofs

program lead - embrace

An educational nut with a background in primary education, Niels will go all the way to help his students find the right place to be themselves and grow in the direction they please. Being surrounded by 100 students at Pulsed or at home trashing the place with his boy twins - is the secret to his energy.

Lorna Minkman

personal identity expert

A seasoned coach with expertise in personal and professional identity, Lorna’s focus lies on talent development and personal growth. A philosopher, passionate reader, writer of children’s books and a happy granny with flair for knitting, She strongly believes that every human is unique and is capable of transferring this uniqueness for a better world.

Steffie Ballemans

design based working expert

A driven educational designer with solid degrees in fine art, design and education, Steffi blends art and technology effortlessly. When not encouraging her students to push the boundaries, she loves exploring Europe with nothing more than her motorbike and a tent. Fun Fact: Not a day goes by when she doesn’t wear a brooch from her crazy collection.

Linda Toonen

identity coach & trainer

With a background in psychology, mindfulness and self compassion Linda is passionate about finding ones own path and pace in life. Whether it’s during nature walks, stand-up paddling or through guided meditations, she invites students to explore their longings, needs and talents. She likes to stimulate them to follow their heart and make dreams come true.

Sandra Bedaf

practice based research expert

An enthusiastic researcher with a passion for human robot interaction, Sandra has a background in Industrial Design Engineering and a PhD in care robotics. Outside of Pulsed you’re likely to find her at a local theatre; in the audience as well as on stage with “de bend van Oz”. Dancing and singing make her extremely happy.

Bart Roosenboom

learning outcomes expert

An analytical and creative educational designer who loves to solve the puzzle of what education should lead to and how to effectively measure whether it was achieved. Bart has served as assessment advisor for many programs within and outside of Fontys. In his free-time he likes to play to musical improvisation theatre.

Elkie Blokhuis-Oerlemans

personal identity coach

As a personal identity and development coach, Elkie loves to see her students get to know themselves better and achieve things they thought they couldn’t. Her own coaches described her as a calm, structured person with great sense of humour. In her free time she enjoys going on walks with her family, reading books and kicking arse in tennis.

Jan Prijs

prototype maker & guide

A true creator in every sense, Jan has a strong inclination towards making prototypes from wood. His enthusiasm and just do it spirit pushes everyone around him to accomplish their goals. You can catch him for a quick chat on one his smoke breaks.

Stefan de Beukelaar

movement & health expert

Stefan has a special interest in sports and health. With a rich background in sports he knows what’s needed to perform well. As a coach he will not give you the answers but help you find your own way. Long and adventurous nature walks help him recharge.

Scott Ruigrok

ux/ui designer & developer

Scott finished a bachelor in ICT, works on all ICT projects that support Pulsed, but still doesn’t like it when he is called ‘the IT guy’. He is working hard to change the stereotype that it brings. With his interest in design and passion for interaction and user experience he is on the right track. When not working on projects he can be found cooking it up in the kitchen, going out for a hike or a bike ride, playing basketball or rugby, doing yoga or going to the park to read a nice book.

Davey Smulders

art director / graphic designer

A Graduate in Digital publications and Multi-media graphic design, Davey’s interest lie at the intersection of advertising, print publications and product design. As a kid his passion for drawing fuelled him to explore the myriad possibilities in graphics. Now, more a native of creative cloud, he can still sometimes be seen with a pencil sketching new tattoo designs to expand his collection of self-designed ink. When not behind a screen, he’s always up for some Urbex (Urban exploring) across the border or going out with friends to discover new and interesting beers.

Zeynep Gürsel

art director / graphic designer

Zeynep finds inspiration in society and its ways of communication. With her roots in Graphic Design, she wrote her masters dissertation on social media usage and addiction. She was born and raised in the transition era that had the last chance to taste the ‘romantic’ and non-digital ways of communication without the internet. Amazed by the duality of existence in both worlds, she strives to make her work both physical and digital. Before 2007 you didn’t know her, today you can find her @zepzey. Aside from designing, she loves sharing Turkish sayings and a furious game of ping-pong.

Jasper Eikmeier

technology expert

coming soon

Jeroen Keijzers

technology expert

coming soon

Peter Biekens and his colleagues from Fontys are working on the new Pulsed - Master DTE.

risk takers+
rule breakers
+game changers

why we exist

The world we live in is evolving every second. Our society is being changed fundamentally by the impact of the internet, connected economies and disruptive technologies. But the institutions supposed to prepare the youth for this quantum shift - our schools still seem to be stuck in the status-quo.

That’s why we were born.

About us

About Us

Group Fontys Pulsed students people during a brainstorm of a project in Embrace

what we do

Through our immersive educational programs, hackathons, workshops and expeditions, we create ambitious learning environments to help students, educators and professionals unleash their full potential.

Our curriculum is never finished.

how we do it

We don’t obsess about passive text-book teaching. We practice design-based learning. We believe in radical collaboration, open-ended challenges, practice based research, rapid prototyping, failing forward and agile working.

Education is our passion.
Design is our process.

Three women discussing a prototype during the demo day of Embrace TEC.

brain stormers+
deep thinkers
+team builders

Our people

our core team

We are a team of interdisciplinary, international education re-designers at Fontys based in the Brainport region, known as the world’s cradle for Innovation.

Meet the family.

Jochem Goedhals

educational designer & team lead

Peter Biekens

program lead - masters

Erik Frey

program lead - empower

Niels Roelofs

program lead - embrace

Lorna Minkman

personal identity expert

Steffie Ballemans

design based working expert

Linda Toonen

identity coach & trainer

Sandra Bedaf

practice based research expert

Bart Roosenboom

learning outcomes expert

Elkie Blokhuis-Oerlemans

personal identity coach

Jan Prijs

prototype maker & guide

Stefan de Beukelaar

movement & health expert

Scott Ruigrok

ux/ui designer & developer

Davey Smulders

art director / graphic designer

Zeynep Gürsel

art director / graphic designer

Jasper Eikmeier

technology expert

Jeroen Keijzers

technology expert

full team

industry experts

Ramon Vullings

Cross Industry Expert / Idea DJ

A renowned innovation consultant and an international speaker, Ramon is the author of 3 books on Business Creativity. An acting senior advisor to NASA, he has delivered inspirational keynotes at organisations such as Nike, Volkswagen, TEDx, Siemens, Rabobank & Audi. Read more at: www.ramonvullings.com

Camilla van den Boom

Strategy Expert / Keynote Speaker

Author, lecturer and a renowned speaker, Camilla has over 20 years experience in leading business strategy. After stints at Accenture, Andersen and Deloitte,she currently heads the strategy consulting firm Sturrm. More about her at camillavandenboom.nl

Yori Kamphuis

Future Technology Expert / De-toxer

Yori is among the select list of people considered essential to the Dutch start-up ecosystem. Awarded as FutureMaker50 (2018),101Greatest Nerds in the Country, Futurist of the Year (2013), he has mastered the art of founding start-ups. A renowned speaker on AI, Yori spends most of his time at ITvitae - a social venture committed to training people with autism to become IT Experts.

Nienke Fabries - Expert at Pulsed

Nienke Fabries

Social Entrepreneur/ Field Guide

Nienke aims to blend the outside world and higher education. She developed the centre of expertise for social innovation and was the program manager for “Mentors of Rotterdam” - which grew to become one of the biggest mentoring programs in the Netherlands.

Rens van de Vorst - Expert at Pulsed

Rens van der Vorst

Technology Philosopher / Lecturer

Rens is on a mission to help students, teachers and companies understand the impact of technology on our society. He is the author of “Smartphones are the New Smoking” and a renowned columnist for online journals such as cio.nl, bron.fontys.nl,emerce among many other platforms. Read more at technofilosofie.com

Lotte Geertsen - Expert at Pulsed

Lotte Geertsen

Entrepreneurial Expert / Advisor

Director of the TMC entrepreneurial lab, Lotte is an eternal optimist with a passion for turning ideas into businesses. As an innovation architect, she develops future-oriented strategies, and is fully committed to building ecosystems for a better tomorrow.