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Jochem Goedhals


educational designer & teamlead

A founding partner, Jochem strongly believes that schools should be anything but boring, that’s why he set out on a mission to totally re-design the learning experience. A fast multitasker, his energy is contagious and very hard to miss. When not designing workshops or iterating curriculums, he uses his degree in engineering to build stuff, like a very own family-caravan to escape into free nature.

Jochem Goedhals


educational designer & teamlead

A founding partner, Jochem strongly believes that schools should be anything but boring, that’s why he set out on a mission to totally re-design the learning experience. A fast multitasker, his energy is contagious and very hard to miss. When not designing workshops or iterating curriculums, he uses his degree in engineering to build stuff, like a very own family-caravan to escape into free nature.

Peter Biekens


educational designer &
program lead - master dte

A specialist in creative problem solving skills, called Brainnovation, Peter instinctively knows what’s needed in the design process. When not building Pulsed, he loves exploring the beautiful hills of Nijmegen on his mountain bike, of course with some good music for company.

Erik Frey


educational designer &
program lead - empower

Calm on the outside, a full speed idea factory inside, Erik possess a 24hr creative mentality. He truly believes in empowering his students by helping them uncover the true talents hidden in their authenticity.

Lorna Minkman


philosopher, personal and professional identity expert & coach

A seasoned coach with expertise in personal and professional identity, Lorna’s focus lies on talent development and personal growth. A philosopher, passionate reader, writer of children’s books and a happy granny with flair for knitting, She strongly believes that every human is unique and is capable of transferring this uniqueness for a better world.

Elkie Blokhuis-Oerlemans

personal and professional identity expert & coach

As a personal identity and development coach, Elkie loves to see her students get to know themselves better and achieve things they thought they couldn’t. Her own coaches described her as a calm, structured person with great sense of humour. In her free time she enjoys going on walks with her family, reading books and kicking arse in tennis.

Davey Smulders

art director & graphic designer

A Graduate in Digital publications and Multi-media graphic design, Davey’s interest lie at the intersection of advertising, print publications and product design. As a kid his passion for drawing fuelled him to explore the myriad possibilities in graphics. Now, more a native of creative cloud, he can still sometimes be seen with a pencil sketching new tattoo designs to expand his collection of self-designed ink. When not behind a screen, he’s always up for some Urbex (Urban exploring) across the border or going out with friends to discover new and interesting beers.

Scott Ruigrok

ux/ui designer & developer

Scott finished a bachelor in ICT, works on all ICT projects that support Pulsed, but still doesn’t like it when he is called ‘the IT guy’. He is working hard to change the stereotype that it brings. With his interest in design and passion for interaction and user experience he is on the right track. When not working on projects he can be found cooking it up in the kitchen, going out for a hike or a bike ride, playing basketball or rugby, doing yoga or going to the park to read a nice book.

Steffie Ballemans


design-based working expert

A driven educational designer with solid degrees in fine art, design and education, Steffie blends art and technology effortlessly. When not encouraging her students to push the boundaries, she loves exploring Europe with nothing more than her motorbike and a tent. Fun Fact: Not a day goes by when she doesn’t wear a brooch from her crazy collection.

Sandra Bedaf


practice-based research expert

An enthusiastic researcher with a passion for human robot interaction, Sandra has a background in Industrial Design Engineering and a PhD in care robotics. Outside of Pulsed you’re likely to find her at a local theatre; in the audience as well as on stage with “de bend van Oz”. Dancing and singing make her extremely happy.

Bart Roosenboom

learning outcomes expert

An analytical and creative educational designer who loves to solve the puzzle of what education should lead to and how to effectively measure whether it was achieved. Bart has served as assessment advisor for many programs within and outside of Fontys. In his free-time he likes to play to musical improvisation theatre.

Jeroen Keijzers


business & innovation expert

Being a driven and analytical innovation management & business expert, Jeroen has his roots in the intersection of industrial engineering and industrial design. As passionate as it gets, whether it comes to coaching students, practice-based research or challenging multi-stakeholder projects, Jeroen gets it done. When it’s time to put his mind to rest, he is always fond of playing board games, taking care of his ever-growing collection of plants or seeking the thrill in rollercoaster rides.

Zeynep Gürsel

art director & graphic designer

Zeynep finds inspiration in society and its ways of communication. With her roots in Graphic Design, she wrote her masters dissertation on social media usage and addiction. She was born and raised in the transition era that had the last chance to taste the ‘romantic’ and non-digital ways of communication without the internet. Amazed by the duality of existence in both worlds, she strives to make her work both physical and digital. Before 2007 you didn’t know her, today you can find her @zepzey. Aside from designing, she loves sharing Turkish sayings and a furious game of ping-pong.

Jasper Eikmeier

maker & prototype expert

How do  things around us even work? And how would I be able to create them myself? Questions like these is what keeps Jasper up at night. Enthusiastic designer, maker, and educator, he is always ready to explore new technologies, production techniques and creative designs. Learning-by-doing is an absolute must in Jasper's workshops and lectures! When Jasper is not trying out new techniques and constructions, he’s likely to be out traveling, eating interesting dishes or visiting scrapyards to expand his collection of materials.

Ellen Koop

(re)boost coach

As a work psychologist, Ellen is passionate about guiding and facilitating personal and professional development. She works in various settings as an educational designer, researcher and coach. She loves discovering people’s talent and exploring with them how they can use it in a meaningful way. During this process, she stimulates people to look beyond the boundaries of their own expertise and organisation. In the off-hours, she is always up for a peaceful walk in the forest, an exciting escaperoom or a beautiful theater show.

Stella Lo Giudice


program lead - embrace & digital technology expert

Innovation and technology enthusiast, driven Biomedical Engineer, Stella has a strong passion for wearable devices, smart algorithms and data analysis. Her goal is to make innovation accessible to students and let them experience the potential of the techn-world we live in. When she is not nerding around, you can most likely find her at the gym lifting weights, or in the kitchen unleashing her Italianness.

Gert van der Stelt

personal and professional identity expert & coach

Having worked as an English teacher, personal coach, surfing instructor, educational designer and publisher, Gert has been active in different fields that all come together at Pulsed. His strengths lie in having genuine interest in every person he speaks to, creating safe spaces to develop in, and sharing the enthusiasm he naturally has. Often times you can find him outside where he surfs, bikes, climbs or peacefully lays in the grass, dreaming away.

Linn Kennes

organization expert & teamcoach

Why do we do the things we do and how can we improve them? As a team and organization coach Linn is all about optimizing processes, improving the way of working and setting up clear, lean and mean structures. Her knowledge and background in communication makes for a solid base so she can get everyone aligned and on the same page. When Linn is not structuring others she’s working on projects in and around her own house, plowing around the garden and going on crazy adventures with her little kid.

Jop van Laanen

maker & prototype expert

A real hard-to-the-core technical guy, always busy creating new tools and improving everything he gets his hands on. Meet Jop, the critical but sometimes stubborn, soon-to-be graduated electrical engineer with a special talent of consistently finding the right solution to the problems related to his hardware-based mindset. With a background in industrial automation and product design, Jop now builds anything from prototypes to full-on toolkits and constructions to better the environment and technical knowledge of the students. When he finally puts down the tools, you’re likely to spot him on his outside walk, either with or without the scouting kids he guides, or in the local bar having a blast with his friends.

Romy de Kruijf

event organiser & coach

A fascination for humans, a passion for providing support, driven by creativity and solution-based thinking. That is what makes Romy the solid coach she is. Combined with her understanding of concepting, personal branding and leadership, Romy is not afraid to step in the role of event- and or floormanager. When not preparing her coaching sessions she is either getting her hands dirty while preparing some lovely dishes or fixing up old cars.

Jeffrey Kauffeld

graphic designer & photographer

The face behind the lens, the guy that puts a thousand words in an image. Jeffrey is your guy for high quality photography as well as graphic design and for being the positive energy in the room. Always on time due to his large collections of premium watches which also fuels his passion for product photography. Aside from being a creative mind he puts his energy into his favorite videogames and playing airsoft with friends.

Susanne van den Wildenberg

educational designer &
program lead - empower vo/mbo

A driven educational designer who loves to spark the energy to get processes going! Susanne is a creative thinker but also a pragmatic doer. Once the goal for change is set, she is determined to achieve it. With a wide range in educational roles and responsibilities from the front end to the back end she now steps into the game of pulsed. When she is not guiding students or connecting to new co-creators, you will find her cooking a lovely meal or dreaming about the next mountain to climb.

Mathijs van Gageldonk

product & service designer

One with a broad educational background in construction & architecture, anatomy & physiology and design. Mathijs always had his focus on combining these assets in the context of social design. He believes designing for the people and to strive for a better society is one of the most important aspects of design. Now an expert in the field of makership and product design you can still find him outside of work enjoying cinematic masterpieces or playing board games with friends, preferably with a good crafts beer. It is the aspect of creativity, storytelling and attention to details, what he finds interesting.

business innovation
+ what it is+ what it means to us+ how we use it+ relevant programs
go to first section of the page
A lecture at Fontys Pulsed by Marketeffect

Business innovation

what business innovation is

The work field, both profit and non-profit, and society are facing increasingly complex challenges, also known as "wicked problems." To be able to tackle these wicked problems, it is important that companies and organizations continue to innovate. The business innovation process is about end-to-end processes from idea to product, and about creating new value propositions from product to market.

Group Fontys Pulsed students people during a brainstorm of a project in Embrace

what business innovation means to us

Having Social Impact. We think it's important to look at what potentially impactful solutions look like. And whether they have the desired impact on the carefully chosen target group. Therefore, we should not only look at the solution, but also at the whole ecosystem where the solution will be implemented. This automatically leads us to look at the business side of the solution as well. We therefore address questions around the following themes: feasibility, affordability, scalability, sustainability, and marketability?

how we use business innovation

In our Embrace TEC program, business innovation has an important position in both the business & entrepreneurship track and the company adventure track. Students choose one of the these tracks offered during the minor.

Business innovation will also have an important position in the systems engineering learning line in our new master's program Digital Technology Engineering. This master's program will start in February 2022 and has been developed in collaboration with companies such as Philips, TMC and ASML to name a few.

In all of these curricula, there are components aimed at engaging students in the use of business innovation tools and entrepreneurial skills. The goal is to create an impactful solution that potentially impacts eco-systems rather than one target group.

business innovation programs

Find the programs below in which we use Business Innovation to educate students.

Fontys Pulsed Embrace alumni listening intently
not a minor
a major leap

Embrace TEC: Technology + Entrepreneurship + Creativity is our hot and popular international program that blends cultures, disciplines and experiences. We are enrolling now.

  • 1 semester
  • two semesters per year
  • blended education
  • full credits: 30 ECTS
find out more
to design
the future

Digital Technology Engineering is our brand new international and professional Master's. A two-year long technical program that tackles the challenges posed by our world's digital transformation.

  • master of science degree
  • practice-based research
  • two years - 120 ECTS
  • full-time program
find out more
Fontys Pulsed Embrace alumni building a prototype using Lego Mindstorm
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