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Amber and Pulsed join forces together to investigate the motives of Amber users.

Amber + Pulsed

Amber car displayed with people

ENNL

As a secondary school graduate, choosing the next step in your education may feel like a scary leap. Nothing to worry about: Pulsed Empower is here to support you. This inspiring, challenging program enables secondary school graduates to uncover their uniqueness and put it to satisfying use. Empower focuses on your wants, needs and abilities and helps you find the direction that fits you like a glove.

Empower is all about the strength of creating. The emphasis is on learning through experiencing, doing, sometimes failing, and starting all over to finally succeeding. That is why books are optional, not mandatory. Empower turns every day into an innovative field trip filled with technology, entrepreneurship, and creativity. At the same time, you stay socially connected with other students and lecturers.

Cars are idle for about 95% of the time. In traffic jam, in parking garages or at home in the driveway. Amber - believes that there’s a better and more sustainable way to get from point A to B. They call it ‘Freedom beyond Car Ownership’. That’s why they have developed a car sharing platform with 100% sustainable cars. So that their drivers have the freedom to drive where and when they want. The convenience of your own electric car, without the costs of owning it. And all this with a click of the Amber App that can be used to reserve, start, park and charge their Amber with it. 

But what really motivates people to make use of the services of Amber?
Are people ready to switch from owning to subscription based sharing?
How can Amber use these insights to attract more active drivers in the future?

Pulsed and Amber have come together to investigate the motives of the Amber drivers using a Design Based Working (DBW) approach. This DBW approach is based on the principles of Design Thinking in which human-centred techniques are used to solve problems in a creative and innovative way. By empathising with the users of Amber and through multiple iterations new insights will be gathered leading to opportunities to attract more active drivers in the near future. Within Pulsed a multi-disciplinary team of researchers, experts and designers work together. But we’re not alone, co-creation is an important aspect in this joined collaboration between Pulsed and Amber. We hope to update you with our outcomes and learnings from this exciting challenge soon! 

Our 'broadstrokes' archplan for the project

Here with more detail and thoughts we have.

Pulsed for Good

Smashing the status quo, breaking the mould, shaping a new one … just to break it again. Our fast-paced, ever-changing world demands equally evolving education. That is why Fontys Pulsed Academy puts its daring spin on it, based on better, broader, exciting design-based learning. Our curriculum is never finished, our thirst for knowledge and skills is never quenched, and our ambition is never fully achieved.

Fontys Pulsed Academy offers student-centred, talented-based teaching approaches captured in five act-provoking programs. These are primarily aimed at a challenging cocktail of technology & craftmanship, entrepreneurship & business, and design & creativity. Additionally, we offer expeditions for educators to take ownership and (re)design the education of their institute.

As a secondary school graduate, choosing the next step in your education may feel like a scary leap. Nothing to worry about: Pulsed Empower is here to support you. This inspiring, challenging program enables secondary school graduates to uncover their uniqueness and put it to satisfying use. Empower focuses on your wants, needs and abilities and helps you find the direction that fits you like a glove.

Empower is all about the strength of creating. The emphasis is on learning through experiencing, doing, sometimes failing, and starting all over to finally succeeding. That is why books are optional, not mandatory. Empower turns every day into an innovative field trip filled with technology, entrepreneurship, and creativity. At the same time, you stay socially connected with other students and lecturers.

Pulsed for Good

Smashing the status quo, breaking the mould, shaping a new one … just to break it again. Our fast-paced, ever-changing world demands equally evolving education. That is why Fontys Pulsed Academy puts its daring spin on it, based on better, broader, exciting design-based learning. Our curriculum is never finished, our thirst for knowledge and skills is never quenched, and our ambition is never fully achieved.

Fontys Pulsed Academy offers student-centred, talented-based teaching approaches captured in five act-provoking programs. These are primarily aimed at a challenging cocktail of technology & craftmanship, entrepreneurship & business, and design & creativity. Additionally, we offer expeditions for educators to take ownership and (re)design the education of their institute.

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CONTACT 

Let's get in touch

We are looking forward to starting a conversation with you! It does not matter if you are a student, a parent, a higher education professional, a company representative, or a cat: drop a line via WhatsApp, email or just simply fill in the form. Take your pick, it's all good.

WhatsApp: +31 6 13701462
Email: pulsed@fontys.nl
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